SSAW Collective Flowers


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Next available day for Collection from General Store or London Home Delivery: Friday 23rd April


Exceptional seasonal flowers lovingly grown just outside of London and cut to order for collection from General Store or London Home Delivery. Starting with Narcissi and Tulips, we'll be bringing you weekly flowers every Friday from April through to October.

We’re proud to be working with the SSAW Collective - a revolutionary way of thinking about the food we eat and plants we grow.

Spring Summer Autumn Winter (SSAW) is a community of growers & makers committed to an ethical way of working and designing with seasonal produce. Seasonal flowers grown chemical free with care and consideration, SSAW harvest their flowers the day before they are sent to General Store, so they are as fresh as possible. Grown in their fields based in the Colne Valley, Essex, and Berkhamsted, Hertfordshire.

”For us, one of the beauties of British grown flowers is their ephemerality. We have become so used to imported blooms which don’t move and last weeks, but nothing is ever still in nature. Flowers should change in a vase as buds open, scents emerge, stems bend and petals unfurl. Watching them unfold is part of the experience of bringing flowers into the home, we hope you enjoy it as much as we do.” SSAW Collective